Why we buy what we buy? Powerful sales and marketing secret. Did you know there is a secret marketing and sales is the most powerful secret that once you learn, yet fewer than one in 1000 really means business?

Indeed there is a powerful marketing and sales secrets that few entrepreneurs understand.

The secret is deep and you actually need to understand the details before you make a dollar within or outside the Internet.

Ready?

Here’s the secret:

“98% of human beings buy products or services emotionally and then justify those purchases logically.”

Let me repeat:

“The 98% of all human beings buy products or services emotionally, then justify those purchases logically.”

Investors and brokers in the stock market is characterized by decisions of thousands or hundreds of thousands of dollars based on limited information and emotionally charged. Remember when the Internet bubble burst a few years ago?

Now customers do exactly the same.

It surprises me greatly that inversion Stan buy thousands or hundreds of thousands of dollars in shares in a company based on surface information of the operations of the same, the capacity of managers, strategies to gain market segments, marketing plan and many of the factors affecting long-term performance of this company.

I have met investors who are investigating all possible ways of saving a few cents an hour to buy their favorite treats at the local supermarket and simultaneously buy fifty thousand dollars in shares in a company based on an article in the local press.

It is crowd psychology – they do not want to be the only ones who have no particular action that they think everyone has.

Even those investors who would not dream of closing a business without proper preliminary investigation, they buy thousands of dollars in stock options based on rumors and tips from your financial advisor.